Custom illustrations and book layout for Tasting Victoria
I designed a physical booklet for the Tasting Victoria Awards, which was distributed across winning restaurants throughout Victoria, along with a set of supporting social media assets. The booklet acted as a celebratory piece, bringing the awards into real, everyday spaces where people could engage with them.
With no existing brand system to work from, I developed a colour palette and created custom illustrations for each section of the booklet. These were inspired by the handwritten Tasting Victoria logo, carrying its warmth and character through the design and giving each section its own personality.
The final outcome was a friendly, cohesive visual language that felt both crafted and approachable, translating seamlessly from print to social while helping the awards feel more tangible and memorable.
Copyright © Carita Marsili
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