Match campaign, fundraising
Together with Frontier Marketing Co. and the Coast Mental Health Foundation, I designed a match campaign for Giving Tuesday.
Limitations included strongly adhering to their brand colours and elements, with no brand guide beyond the logo. I used their heart motif in their logo as a repeated texture to instill a softness, while still ensuring brand compliance.
A unique addition was the inclusion of an ornament that allowed donors to keep one, and send one back with a note to a person they were helping. This creates a unique opportunity for donors to feel as if they 'recieved' something, while also giving and connecting directly with the folks they support.
The reply card was also optimized to include their brand font, and increased margins and visibility were developed to make the UX more simple and clear for potential donors.
Copyright © Carita Marsili
